I design products for the people doing the actual work, dispatchers, store teams, operators, analysts, the users who move fast and need the right thing in front of them without hunting for it.

I started out as a developer, and I've never fully left that side behind. It means I design with a real sense of what's buildable, and what I hand engineering tends to be a working prototype rather than a spec to interpret. That design-plus-engineering fluency is the throughline of my career.

I've built design functions and 0-to-1 products from scratch more than once, most memorably a B2B networking platform I designed and built largely on my own that grew to 32,000 members. These days I lead design across a suite of B2B platforms in retail and supply chain, where the work ranges from architecting white-label design systems to redesigning a notification flow that tripled engagement, and where I've been building AI into how we design, from embedded LLM assistants to an AI-assisted design-to-development pipeline.
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My roots are in the trades and construction, and I've spent my career in complex operational domains, the kind of unglamorous, high-stakes B2B work most designers avoid. That's where I feel most at home. If you're building something in that space, I'd love to talk.